I had touch about Ambush marketing before this.Today I would like to write about Guerrilla Marketing for your blog.This term was created by Jay Conrad Levinson through his book Guerrilla Marketing in 1984.This term guerrilla marketing was used first time in that year.For your information he also known as father of guerrilla marketing.As we know there are many types of marketing.For instance is direct marketing,buzz marketing,mouth to mouth marketing and many others.But one type of marketing that many people forget is guerrilla marketing.According to the father of guerrilla marketing this type of marketing is nontraditional,low cost or no cost of marketing.Some people have called it as unconventional marketing whereas some have called it as extreme marketing.But the principle of this marketing is low cost or no cost.That we need to remember when talking or applying guerrilla marketing on your business.
Guerrilla marketing focusing on profit orientation .This is because guerrilla marketers have limited funds.Therefore they must work smart by employing smarter workers rather than person who work hard.To work smart they must fully utilise any resource that they have such as full use of time, energy, information, knowledge and imagination.Beside that a guerrilla marketer must use all of their contacts for network purpose, find creative publicity stories, angles and outlets, and generate ideas that can contribute to successful of their guerrilla marketing campaign.