Increase Blog Performance Through Benchmarking

As human we cannot avoid ourself from always making comparison between ourself and other people.It is normal.By making comparison we can know our current position.Once we know our current position we can take action but it is up to you whether we want to improve it or not.For example is in term of savings.Normally people will save their money on bank is about 10% every month from their salary.But you only save 5% every month.It is 5% less compared to other people.

However after you do comparison with many people such as with your friends,relatives and others you start realize that the percentage that you apply before this is not enough and not good in long term.10% is the ideal percentage according to current economic condition.Therefore in next month you need to save at least 10% or more.By making comparison like that it help increasing your knowledge about live.And by having knowledge it will help you avoiding from doing mistakes in the future.For your information all people in the world will make comparison between their self and other people at least once.But impossible just one time.It is more than that.

So what is benchmark?

A benchmark is a point of reference by which something can be measured.This mean we need to determine who is the very best first and then use it as a standard for benchmarking activity.For example in EPL football, you could not argue that Manchester United is the point of reference or standard by other team to benchmark based on their past and current achievement.

In business world,benchmark is almost compulsory.This term normally use in business nowadays but the meaning is still same with normal people use.In dynamic business environment today benchmark is a normal practice by any business entity.Benchmarking is a base to increase business performanceThis is because the result from benchmarking will be used to enhance their business current performance.It is done to compare performance between one business with other business performance.As a business it is important to measure business performance so they will know their current business performance and then any necessary action can be taken.

Benchmark and blogging

If you blogging for money therefore you need to treat your blog like a business.One way to do it is by doing benchmarking.Benchmarking mean measurement.Measurement of your blog performance against other blog.Measurement is important to know your current blog performance.Once your know your blog performance the next step is to increase it.There are many things you can benchmark with other blog.
Below are the steps in benchmarking

For your information there are 2 types of benchmark that you can apply on blogging.First is internal benchmark and second is external benchmark.

Internal benchmark

Internal benchmark mean the benchmarking that you made within your blog.For example is article benchmarking,program benchmarking,benchmark between week,month or year and many others.This benchmarking is done between the features that build your blog.The purpose is to increase your blog performance internally by looking any weaknesses that your blog have without comparison on other blog performance.

Article benchmarking

Any types of benchmark that you do the purpose is only one-to increase performance.So that with article benchmarking.Article benchmarking mean investigating on article that you have written whether your articles can contribute to the achievement of your overall blog performance.For your information there are many thing you can benchmark when we talking about this type of benchmarking.One of them is are your article appear at the top 10 of search engine for certain keyword?For your information the point of your reference or standard to benchmark at this situation is search engine.If your articles are not at top 10 position therefore you need to take necessary action on your article.For example that you can do is increase your quality of article,increase your keyword density,get backlink from high page rank site or modify your article if necessary.Maybe we cannot get the result instantly because we need to do trial and error.This is because it is not easy our article to be at top 10 position since there are many competitors on the topic and keyword that we use.

External benchmark

External benchmarking mean the comparison that we made between our blog and other blog.Here the point of reference or standard is features on other blog which is better than us in term of performance.For example of external benchmarking that we can make are income benchmarking,page rank(PR) benchmarking,traffic benchmarking,article benchmarking,ranking benchmarking and many others.
Monthly income benchmarking

One of the type of external benchmarking is monthly income benchmarking.This type of benchmarking only suitable if your blog is about make money online or your always reporting your blog income to public every month.Here the point of reference to benchmark is monthly income.When you do this type of benchmark it mean you take other blog monthly income as standard to achieve.By doing benchmark like this it will help determine our current blog position and after we know our current position therefore we will know whether we need to something to increase our monthly income.In term of motivation by doing benchmarking it will help burning our motivation to word hard and to be at least at same level like them in term on monthly income in the future.In order to choose which blog monthly income is suitable to us it is adviced that you choose blog which same like you such as in term of blog age,theme and others.In other word you must realistic on the benchmarking that you need to do.