How To Apply Guerrila Marketing Online?

I had touch about Ambush marketing before this.Today I would like to write about Guerrilla Marketing for your blog.This term was created by Jay Conrad Levinson through his book Guerrilla Marketing in 1984.This term guerrilla marketing was used first time in that year.For your information he also known as father of guerrilla marketing.As we know there are many types of marketing.For instance is direct marketing,buzz marketing,mouth to mouth marketing and many others.But one type of marketing that many people forget is guerrilla marketing.According to the father of guerrilla marketing this type of marketing is nontraditional,low cost or no cost of marketing.Some people have called it as unconventional marketing whereas some have called it as extreme marketing.But the principle of this marketing is low cost or no cost.That we need to remember when talking or applying guerrilla marketing on your business.

Guerrilla marketing focusing on profit orientation .This is because guerrilla marketers have limited funds.Therefore they must work smart by employing smarter workers rather than person who work hard.To work smart they must fully utilise any resource that they have such as full use of time, energy, information, knowledge and imagination.Beside that a guerrilla marketer must use all of their contacts for network purpose, find creative publicity stories, angles and outlets, and generate ideas that can contribute to successful of their guerrilla marketing campaign.

For your information guerrilla marketing is designed and suitable for small companies since it usage involve low cost.Beside small companies, organizations such as nonprofits also apply this method on their marketing campaign since they found it beneficial and involve low cost.It is also suitable for small companies it’s important for a guerrilla marketer to be flexible and agile to react to marketplace environments which always change nowadays.Most of the guerrilla marketing ideas, principles and practices actually are common sense but not in reality.In reality, they’re not common practice.You need to make it common practice in life.

Jay Conrad Levinson,in his book Guerrilla Marketing in 30 Days has stated some other key principles which can help in explaining the basic of guerrilla marketing:

How to apply guerrilla marketing online

Marketing like a war.War between small and big.History has shown that the small win by using guerrilla technique.This technique already popular around the world.However it application on online marketing is still new but expected to popular in the nearest future.

Send article to article directories

One of guerrilla marketing online is sending many articles to article directories.There are many article directories on internet.Sending article to article directory is totally free.There are two benefit sending your article to article directories.First it is a good way to attract traffic to come to your blog.Second is you can get backlink from those article directories.Sending article to article directories not involve any money but need you to spend much time to sent it.This is because first you need to write article and then you need to submit it not to one but many article directories.For your information the effect of guerrilla marketing you will see on long term basis not short term.You can see the effect in form of traffic.You may not able to spending money to advertise on popular site therefore this is one way you can get traffic for your without any cost.

Send article to social news site

This is also can be considered as guerrilla marketing.There are many social news site on internet that you can submit your article.The different between article directory and social news site is social news site can give you instant traffic just after you submit your article link to the site.Beside that at the social news site the time to process the article that you submit is more faster compared with submit to article directory.Beside instant traffic you also can get traffic in long term basis if you link/article that you submit appear at the frontpage of the social news site.This guerrilla marketing is effective to get instant traffic but you need to compete with other people article since it is no cost to submit article there.

Video

Submitting video to any video directories is another type of guerilla marketing.There are many place to submit video such metacafe.com,google video and the most popular is youtube.com.What the most important thing is submitting video to those video directories is totally free.Take this advantage by creating video that help attracting traffic from the video directories to your site.Make sure the video that you create is interesting,helpful and have your blog link on it.If you video is helping people to become better therefore they automatically will visit you blog through the link that you leave on your video.This guerrilla marketing is effective if you create it professionally.

Provide free picture and banner

Another way to apply guerrilla marketing online is by providing free stuff or service to people.For example of free stuff that you can give is picture or image which is interested and useful to people.To make sure guerrilla marketing can be applied is you should put your url on the picture so that when user place the picture on their blog or website their visitors will see your url link on the picture.Even they cannot click on your url but actually it help enhance your brand and image at the eyes of visitors.Beside that you can also you can also providing building free banner service for people.Same with giving free image you must make sure that you putting your url on the banner.When user use it on any website it automatically will promote your blog or website.This type of guerrilla marketing is proven effective by many people who have done it.

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